The gym of the future
Balboa is a new kind of work-out experience that goes beyond just training: it forms a community of like-minded people. We were fully involved in the development of this platform – from initial idea to creating the experience; from naming to branding; from working with architects to social media design.
Project by our partner agency Remolino.
Client: Balboa / Location: Zurich, Switzerland / Category: lifestyle
Services: conceptualization, brand identity, environmental graphics community building, development of website and social media concept